Turbo Marketing
Oleh: Susanta
Abstract
In to day tight competitive market, marketer must able to delivery product to the customers speedily. Speed becomes a key success of the company. If a company fails to reach their customer at the fist, their competitors will do. Turbo marketing is a new trend in marketing that emphasize speed in the process of delivering product to the customers. Turbo Marketing is the spreading concept from responsiveness in the service delivery. Fact indicated that, when customers find the contact employee more responsive for the experience, what is delivered is most important to evaluation of service quality, satisfaction, and behavioral intention. When company thougt to be more responsive, how the service is delivered is essential to customer's evaluations. When responsiveness is perceived as speed delivery, turbo marketing plays a large role in influencing customer satisfaction whit the service experience.